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Elmer’s Big Heart of Kent Parade success

We have loved the colour and vibrancy around Maidstone Town Centre provided by the 51 large Elmer sculptures and 31 smaller elephants from the learning herd this summer, all part of Elmer’s Big Heart of Kent Parade.

Sadly, all good things come to an end and after nine weeks in situ and patiently waiting to be discovered, they all gathered for one final Farewell Weekend before being auctioned.

This has been a huge success for the Heart of Kent Hospice with over 10,000 eager explorers downloading the App and collecting 366,000 Elmer sculptures and collectively walking over 19,000 miles around Maidstone.  This will have also provided a boost for town centre businesses, increasing footfall post lockdown, at a time when businesses needed it the most.

We were delighted to sponsor Steam Elmer who was placed at the Carriage Museum and we loved receiving the many entries into our Steam Elmer selfie competition.

Our four lucky winners were Melanie Banister, Rebecca Slingsby, Marcin Dudkowski and Keli Wade, who each won a £50 restaurant voucher, again a small boost for some of the town centre restaurants which have had a difficult 18 months.