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Elmer’s Big Heart of Kent Parade

The long-anticipated launch of Elmer’s Big Heart of Kent Parade goes live on 19 June raising money for the Heart of Kent Hospice.

Gullands is sponsoring one of 50 highly decorated Elmer Elephant sculptures, which will be located on a 6-7 mile walking route in and around Maidstone.  Visitors will be encouraged to download a special app and to try and find all of the elephants.

Elmer’s Big Heart of Kent Parade takes place until 22 August and then all of the elephants reunite for one last time from 3-5 September for a farewell weekend at the Lockmeadow Centre, before they are auctioned on 9th September at the Mercure Hotel. 

Paul Mannering, Practice Manager comments:  “This is an exciting initiative which we are delighted to be supporting and it will help to bring many people into Maidstone town centre over the summer months.  We can’t wait for the unveiling of our Elmer and to see all of the others on the trail.”

Elmer’s Big Heart of Kent Parade is also taking place in the 30th anniversary year of the Heart of Kent Hospice, more details can be found at